VP of Go-To-Market

raisin is a mission-driven SaaS company that has spent nearly three decades helping nonprofi t organizations across North America raise more money and strengthen their relationships with donors. Their platform serves as the fundraising backbone for charities running peer-to-peer campaigns, special events, tribute giving, online donations, and monthly giving — all from a single, unifi ed hub. With over 300 long-term clients and more than 1.5 million human connections facilitated every year, raisin isn't just another software vendor: they're a genuine partner in mission.

What sets raisin apart is the depth of their commitment to the cause. Their clients raise money at 2.5 times the industry average, and 9/10 clients exceed fundraising goals, driving $150M+ raised annually on the platform (and growing). The platform covers the full digital fundraising stack — from campaign websites and CRM integrations to branded donor experiences and real-time analytics — giving nonprofits the tools to punch well above their weight.

raisin is a modern fundraising platform designed to help organizations grow through their most powerful channel: their community.

Highlights:

• Headquartered in Toronto, Ontario (hybrid or remote role)

• 27+ years serving the nonprofit sector across North America

• 300+ long-term clients — many relationships spanning a decade or more

• 1.5 million+ human connections facilitated each year through the platform

• 200,000+ live campaigns run on the platform

• Client fundraising growth rate is 2.5x the industry average

• $1/3 million raised with raisin every day

• Evolving to an AI-native platform — significant product and GTM investment underway

• Trusted by leading organizations like Kids Help Phone, The Princess Margaret Cancer Foundation and The Kidney Foundation of Canada, among many others

About the Role:

raisin is looking for a VP of Go-To-Market to architect and build the revenue engine that will power the company's next stage of growth. This is not a role for someone who wants to maintain what exists — it's for a builder who wants to design a modern, scalable GTM system from the ground up, inside a company where the mission actually matters.

Reporting directly to the CEO, you'll work closely with Client Success, Product Marketing, and R&D to ensure full-funnel alignment and predictable revenue growth.

Go-To-Market Strategy:

• Define Raisin’s GTM motion (PLG, sales-led, partnerships, or hybrid)

• Identify and refi ne ideal customer profiles (ICP) and target segments

• Develop positioning, messaging, and value proposition

• Establish clear growth channels and acquisition strategies

• Explore product-led growth opportunities alongside new product launches

Revenue & Growth Ownership:

• Build and scale pipeline generation across inbound and outbound channels

• Own key growth metrics (pipeline, conversion, revenue)

• Identify new growth opportunities through partnerships and ecosystem plays

• Optimize customer acquisition efficiency and ROI

Sales & Marketing Alignment:

• Bridge product, marketing, and sales into a cohesive GTM engine

• Define and implement sales processes and playbooks

• Work closely with marketing on demand generation and content strategy

• Ensure consistent messaging across all touchpoints

Partnerships & Ecosystem Development:

• Build and scale partner-led growth initiatives

• Identify strategic partnerships that drive distribution and revenue

• Leverage referral and ecosystem dynamics as a core growth lever

Operational Build-Out:

• Implement systems, tools, and processes to support GTM execution

• Establish reporting frameworks and performance tracking

• Create repeatable, scalable playbooks for growth

About You:

• 8-10+ years in GTM, growth, or revenue roles within SaaS or tech

• Experience building or scaling GTM functions in early or growth-stage companies

• Proven track record of consistently hitting and exceeding revenue targets in a VP, Director, or senior player-coach capacity

• Built and scaled a revenue engine — not just operated within one — including sales process design, pipeline management, forecasting, and performance discipline

• Strong domain depth in either Sales Leadership or Marketing Leadership, with a credible and articulated plan to build capability in the complementary function

• Hands-on outbound and pipeline creation experience — not solely reliant on inbound demand

• Comfortable leveraging technology, automation, AI tools, and/or RevOps to improve effi ciency and forecasting accuracy

• Scrappy, entrepreneurial, and thrives in resource-constrained environments

• Humble, creative, collaborative, data-driven and genuinely people-centered

Bonus:

• Experience scaling a GTM team through a combination of headcount, AI-enabled agents, and RevOps — not just hiring

• Prior experience selling into the non-profit or social impact sector

• Track record of bringing prior direct reports along to new roles

The Extras That Matter:

This is a rare opportunity to build something meaningful inside a company that has earned genuine loyalty from its clients over nearly three decades — and is now ready to grow.

• Raisin is building something early — which means real influence, not just responsibility.

• Opportunity to own and define GTM strategy from the ground up

• Direct impact on company growth and trajectory

• High autonomy with close access to leadership

• Lean team — fast decisions, low bureaucracy

• Ability to shape how a category (referral-led growth) evolves

• Competitive compensation aligned with impact

• A seat at the leadership table with direct access to the CEO and COO

• Potential to grow into a broader CRO-type mandate if you deliver

• Direct exposure to Board-level strategy and decision-making