Senior Product Manager

Earth Rated is a Canadian CPG brand on a mission to make everyday moments for people and their dogs simpler and better. Founded in 2009 and headquartered in Montreal, they started with one product — a better poop bag — and have since grown into a full pet care brand trusted by over 4.5 million dog owners daily. Their product lineup now spans cleanup, grooming wipes, shampoos, and accessories, with distribution across 25,000+ retail doors in 40+ countries.

What makes Earth Rated different isn't just the products — it's the philosophy behind them. Every item is thoughtfully designed, eco-conscious (B Corp certified), and built around real lived experience with dogs. In 2023, they opened a dedicated Innovation Centre in Montreal — a signal that product development is no longer a side function. It's core to where the company is going. With recent expansions into pee pads (launched 2025), grooming (2024), and growing shelf presence at PetSmart and Walmart across North America, Earth Rated is in active category expansion mode. This is a company building — not maintaining.

Highlights:

• Featured in Fast Company, NBC, Vice, BuzzFeed, Forbes, People, and Rolling Stone

• Products used by 4.5M+ dog owners daily

• B Corp certified - committed to eco-conscious materials and responsible manufacturing

• Won GlobalPETS Forum Award 2025 — recognized for high-quality products and future-shaping vision

• Distribution now includes PetSmart, Walmart US, Chewy, Amazon, EarthRated.com

• Privately held - no institutional funding — profitable, founder-led growth

• Community impact: Donated 14,000+ blankets and 13,000+ poop bags to rescues and community organizations; partnered with nonprofits, animal rescues, and established creators

• Mission: Make everyday moments for people and their dogs simpler and better

• Vision: Empower dog owners to positively impact their dogs’ lives and the community around them

About the Role:

Earth Rated is hiring a Senior Product Manager to own an assigned product category end-to-end — strategy, roadmap, performance, and execution. This isn’t a supporting role. You’ll lead category decisions, drive launches, and own performance, while partnering cross-functionally to shape what gets built and where the category goes next. Your outputs directly inform Sales, eCommerce, Marketing, and Operations.

Category Strategy & Roadmap Ownership

• Own the multi-year category roadmap across renovations, line extensions, and innovation initiatives, grounded in consumer insights, market data, and business goals

• Build deep expertise in category trends, competitive dynamics, and consumer behavior across key markets

• Partner with Innovation to evaluate and prioritize bigger-bet opportunities alongside near-term priorities

• Make clear portfolio decisions — what to build, improve, deprioritize, or exit — and align stakeholders around them

• Define and refine product USPs to strengthen differentiation and brand alignment

Product Lifecycle & Launch Readiness

• Own the full product lifecycle from ideation through launch, optimization, and ongoing management

• Translate innovation into product briefs and roadmap plans with cross-functional partners across Innovation, Insights, Sales, eCommerce, and Operations

• Validate concepts through consumer testing and feedback loops with Insights and CX teams

• Define launch inputs including target consumer, positioning, benefits, claims, and assortment architecture

• Align category objectives with omni-channel strategies across retail and digital touchpoints

Commercial Partnership & Forecasting

• Equip Sales and eCommerce teams with strategic inputs for GTM plans and launch messaging

• Partner with KAMs on forecast development and align projections to category strategy and performance expectations

• Bring category insights into retailer conversations, JBP discussions, and channel planning

• Ensure launches are retail-ready with strong execution across shelf and online environments

Data-Driven Decision Making

• Use insights, trends, and performance metrics to shape strategy and optimize category performance

• Analyze KPIs including velocity, distribution, market share, and margin to guide decisions and identify risks early

• Partner with Insights to ensure decisions are grounded in data, not assumptions

• Lead category reviews with leadership and own the narrative, metrics, and action plans

Cross-Functional Leadership

• Lead cross-functional teams without direct authority, aligning stakeholders toward shared outcomes

• Build strong partnerships through clear communication and shared accountability

• Foster collaboration and create space for ideas and contributions across teams

• Act as the internal category expert and trusted point of view across the business

About You:

• 5+ years product management experience in CPG, pet care, or manufacturing environments

• Proven track record of leading product innovation and driving category growth — P&L or category ownership experience required

• Strong analytical and strategic thinking skills with the ability to turn data into clear decisions

• Excellent cross-functional communicator — able to align Sales, Marketing, Ops, and Finance around a shared roadmap

• Experience taking products from concept through retail launch, including product briefs and operational execution

• Confident presenting to senior leadership and leading business reviews — owns the narrative and the room

• Based in Montreal or Ontario (Ontario-based candidates must travel monthly to Montreal Tues–Thurs; travel and accommodations covered)

Bonus:

• Experience with consumer brands selling through major retail (PetSmart, Walmart, Chewy, Amazon)

• MBA or equivalent business education

• Bilingual (English/French)

• Experience with eco-conscious products or B Corp environments

The Extras that Matter:

Your work will actually matter, your roadmap will actually ship, and your impact will be visible. Beyond that:

• Competitive base salary + annual bonus program

• 100% employer-funded health and dental insurance

• Virtual healthcare and consulting through Consult+

• Catered gourmet lunches, snacks, and hot beverages daily

• Access to an on-site massage therapist

• Paid vacation including full office closure from December 24 – January 1

• Dog-friendly office — bring your dog to work

• A collaborative, low-ego team that cares about craft

Compensation: $130K-$140K