Managing Director, Performance

Clever Digital Marketing (CDM) is a high-performance digital marketing agency on a mission to empower large-scale home improvement companies across North America. Founded in 2019 and headquartered in Vaughan, Ontario, CDM identified a critical gap in the market — home improvement companies lacked a marketing partner they could trust for both integrity and results, and built something purpose-built to fill it. Since pivoting exclusively to the home improvement sector in 2024, CDM has become the go-to performance partner for some of the largest and fastest-growing brands in the industry.

CDM specializes in full-funnel paid media strategies, deep business consulting, and proprietary technology frameworks built specifically for home improvement growth. They don't measure success in clicks and impressions — they measure it in net sales. With over $350 million in revenue generated for clients and growth driven almost entirely by referrals, CDM's reputation speaks for itself.

Now with 83 full-time team members and expanding rapidly into new U.S. markets, CDM is at an inflection point. They've built something exceptional — and they're looking for a seasoned leader to take the helm and scale it to the next level.

Highlights

• HQ in Vaughan, ON — remote-flexible with in-person collaboration

• Ranked #1 Fastest Growing Company in the Marketing & Advertising category by The Globe and Mail

• Exclusive focus on large-scale home improvement companies — one of the few agencies in North America to go all-in on this vertical

• Partnered with 50+ home improvement companies, such as; Jacuzzi, Refloor, Home Genius Exterior, and Express Flooring

• Core offering of performance-driven digital marketing (paid ads, analytics, lead generation)

• Rapid team expansion with plans to continue scaling

• On track to generate $500M in client revenue in 2026

About the Role

We are hiring a Managing Director, Performance to step into a top seat at one of Canada's fastest-growing performance marketing agencies. CDM has built an extraordinary foundation — a focused vertical, a strong brand, proprietary technology, and a client roster that keeps growing largely by word of mouth. What they need now is a a leader who can take that foundation and build something even bigger.

Reporting directly to the Co-Founders, you'll own the full business: revenue, operations, team, and strategy. You'll be the connective tissue between a high-performance delivery team and an ambitious growth agenda — someone who can think at the 30,000-foot level while still rolling up their sleeves when it matters. This is a company that moves fast, values extreme ownership, and holds itself to a high bar.

• Business & Growth Leadership

  • Own and scale a $15M+ revenue portfolio, with accountability for:

    • Revenue growth (MRR/ARR)

    • Client retention (NRR)

    • Profitability (P&L ownership)

  • Identify and unlock growth opportunities across existing clients and new business capacity

• Performance Marketing Leadership

  • Lead and optimize Paid Search (Google Ads) and Paid Social (Meta, TikTok, etc.)

  • Rebuild and elevate the paid search function to drive immediate revenue impact

  • Ensure best-in-class execution across full-funnel performance marketing

• Operational Excellence & Org Design

  • Redesign the delivery model and playbook to support the next phase of growth

  • Build scalable systems for: campaign execution, performance tracking an client delivery

  • Lead org design and restructuring to improve efficiency and output

• Team Leadership & Development

  • Lead a cross-functional team of 60+, including:

    • Paid Media (Search & Social)

    • Client Services

    • Conversion Rate Optimization (CRO)

  • Coach and develop senior leaders and middle management

  • Set and uphold high performance standards and accountability

• Client Delivery & Experience

  • Ensure alignment between paid media teams and client services

  • Support strategy and execution for key enterprise accounts

  • Drive a holistic, integrated client delivery model

• Systems, Data & Continuous Improvement

  • Partner with Data & AI leadership to integrate automation, advanced analytics and performance insights

  • Build a “Center of Excellence” to elevate training, best practices, and continuous improvement

About You

• 10+ years of progressive leadership experience, including P&L ownership at a growing agency, tech company, or services business

• Proven experience scaling teams and operations in mid-sized agencies (100–400 employees)

• Deep expertise in: Paid Search (Google Ads) and Paid Social (Meta, TikTok, etc.)

• Experience owning or influencing P&L and revenue growth

• Strong operator mindset (systems, processes, org design)

• Track record of driving measurable business impact (revenue growth, efficiency gains, cost savings)

• Experience leading change and transformation initiatives

• Experience building and mentoring high-performing teams and leaders

• High ownership, accountability, and integrity mindset

• Experience integrating AI and automation into marketing operations

The Extras that Matter

CDM is a place where high performance is expected and rewarded. The right person will step into a role with real scope, real autonomy, and real upside.

• Opportunity to step into a true ownership role, reporting to the Founder, with high visibility and impact

• Ability to shape how performance marketing is done within the business

• Lean, collaborative team - less bureaucracy, more autonomy

• Direct exposure to clients and business outcomes (not just campaign metrics)

• Growth-stage environment with strong upward trajectory

• Competitive compensation + bonus + equity

• Health coverage: Medical, dental, and vision plans.

• Remote work + flexibility to work from anywhere

• Competitive compensation

• A culture grounded in Kaizen — continuous improvement isn't a buzzword here, it's how everyone operates