Director of Product

O2E Brands is the parent company behind three exceptional brands: 1-800-GOT-JUNK?, WOW 1 DAY PAINTING, and Shack Shine. Their core philosophy is “It’s All About People.” They operate with transparency, trust, and a growth mindset. With a strong franchise network and a proven operational backbone, O2E Brands empowers entrepreneurs to build scalable, values-led businesses supported by centralized technology, marketing, and operations.

Shack Shine is a rapidly growing home services brand focused on exterior cleaning and maintenance. Following several years of investment in operational infrastructure, technology, and leadership, the business is now entering its next phase of growth — centered on digital product innovation, customer experience, and the launch of a membership-based recurring revenue model.

Highlights:

• Part of the O2E Brands umbrella, founded by CEO Brian Scudamore

• Brian has been featured on Oprah for his leadership, Undercover Boss, Forbes, The Wall Street Journal, The
  Globe and Mail, and most recently as a Dragon on Dragon's Den!

• Recognized locally as a “Most Admired Corporate Culture”, a “Top 50 Small & Medium Employer”, and a “Most
  Engaged Workplace.”

• Operating 60+ franchise units across the U.S. & Canada

• Part of the $10 B+ exterior home services industry with 5% annual growth

• 100K+ homes serviced and thousands of 5-star reviews

• Major strategic shift toward membership and subscription-based services

About the Role:

Shack Shine is hiring a Director of Product to architect and execute one of the most important transformations in the business: the shift from a transactional home services company to a technology-enabled, membership-driven exterior home care platform.

• Own the integrated product vision and execution across the Shack Shine ecosystem — customer, franchise partner, and field operations — with a mandate to maximize Lifetime Value (LTV), retention, and recurring revenue

• Define how membership shows up across the full customer lifecycle and build the digital operating platform that enables predictable, profitable growth for franchise partners

• Lead the end-to-end product strategy for Shack Shine’s membership-based platform, transitioning the business from one-time services to recurring, high-LTV customer relationships

• Design and launch a customer lifecycle platform that maximizes engagement, frequency, and average customer value through recurring membership

• Partner with Software Engineering to design proactive, predictive service journeys using data science and emerging AI capabilities to anticipate needs and automate service delivery

• Champion the redesign of internal and partner-facing tools into a unified Operating System that drives adoption, scalability, and franchise profitability

• Build technology that empowers frontline teams, ensuring every service interaction is seamless and converts customers into long-term members

• Partner closely with Engineering, Operations, Sales, and Marketing to deliver measurable, metric-driven business outcomes

• Own the strategic product roadmap and execution, ensuring all product decisions directly support core metrics including retention, frequency, and average customer value

• Operate as a hands-on, senior product leader who thrives in complexity, balancing strategic leadership with direct execution

About You:

You are a product leader who doesn’t just manage roadmaps — you transform business models. You are a builder at heart, energized by creating useful, scalable products and owning outcomes from vision through execution.

• Must be based in Vancouver

• This is a hybrid position; ideally working from the office three days a week

• Proven experience leading the transition from transactional or one-time revenue models to subscription or recurring revenue businesses

• Strong track record building products from 0→1 in startup or growth-stage environments

• Deep understanding of Lifetime Value (LTV), retention, and full customer lifecycle optimization

• Experience building and driving adoption of products within franchise, multi-unit, or decentralized B2B2C networks

• Demonstrated ability to set an integrated product vision and roadmap tied directly to core business outcomes (e.g., ARR, Services, Customer growth)

• Data- and AI-informed mindset, with hands-on experience leveraging analytics, automation, and predictive capabilities to personalize and scale customer experiences

• Strong technical acumen and a history of partnering closely with engineering and data teams

• Ability to simplify complexity and drive clear, decisive execution in fast-scaling organizations

• Comfortable operating lean, maintaining high standards of delivery with limited resources

• Ownership mindset with a bias toward action and measurable results

• Experience leading and developing a small, high-impact team, including a direct-report UX Designer and contractor resources as needed

The Extras That Matter:

• O2E Brands has been named one of Canada’s Best Workplaces 14 times and made Newsweek’s top 100 list of “Most Loved Workplaces” at #14, the only Canadian company

• Profit-sharing opportunity

• Extended health and dental benefits

• Professional development and learning support

• Health and wellness initiatives, including gym access at corporate HQ

• High-impact role with direct influence on company-wide strategy and growth

Compensation: $155,000.00 - $170,000.00 base