Associate Vice President, Brand

Geotab is the #1 commercial telematics provider in the world — and one of the most data-rich companies on the planet. Founded in 2000 by Neil Cawse out of a basement in Oakville, Ontario, Geotab connects approximately 6 million vehicles across 160 countries, processing over 100 billion data points every single day. They serve Fortune 500 enterprises, public sector organizations (including the U.S. federal government), and businesses of every size — all on a single open platform built for fleet safety, efficiency, and sustainability.

What makes Geotab genuinely different is depth. Twenty-five years of proprietary telematics data, combined with serious AI and machine learning infrastructure, gives them insight capabilities no competitor can replicate. They're one of Google Cloud's largest enterprise users globally, spending over $1M per month in AI compute — not as a trend, but as core infrastructure. Their open marketplace of 200+ third-party integrations and FedRAMP authorization make them the only player in the space with meaningful public sector penetration at scale.

Geotab recently crossed $1B in annual revenue and now employs over 3,700 people worldwide — fully bootstrapped since inception, no outside investors, no IPO pressure. CEO Neil Cawse has been public that becoming a fully AI-first organization is the defining challenge of the company's next chapter. This search is a direct result of that ambition.

Highlights:

• Global leader in commercial telematics with 25+ years of innovation and industry expertise

• Headquartered in Oakville, Ontario, with a global presence spanning 160 countries

• $1B+ in annual revenue and fully bootstrapped since inception

• Approximately 6 million connected vehicles and 100B+ data points processed daily

• Trusted by 100,000+ customers, including Fortune 500 organizations and public sector institutions

• 3,700+ employees globally with an extensive partner ecosystem

• Recognized as one of Canada’s Top Growing Companies for six consecutive years

• Named one of Canada’s Greenest Employers

• One of Google Cloud’s largest enterprise customers, leveraging significant AI and data infrastructure

• FedRAMP authorized, enabling meaningful public sector adoption at scale

About the Role:

Geotab is seeking an Associate Vice President, Brand to define and evolve the company’s global brand strategy, positioning architecture, and visual identity as the organization continues its next chapter of growth. This is a high-impact leadership opportunity for a brand executive who understands how to build category-defining brands, translate complex technology into compelling narratives, and connect brand strategy to measurable business outcomes. Reporting into the broader marketing organization, this leader will shape how Geotab shows up globally — strengthening brand equity, driving market differentiation, and ensuring consistency across all customer touchpoints.

• Define and lead Geotab’s global brand strategy, positioning architecture, brand voice, and visual identity across all markets and sub-brands

• Shape how Geotab communicates its value proposition and differentiation within the rapidly evolving connected transportation and technology landscape

• Lead the internal creative studio and manage external agency partnerships to deliver world-class campaigns, content, and brand experiences

• Establish scalable brand standards, governance frameworks, and best practices across all go-to-market channels and customer touchpoints

• Partner closely with Communications, Product Marketing, Revenue Generation, and regional leadership teams to align brand strategy with business objectives

• Translate market insights, customer needs, cultural trends, and competitive dynamics into opportunities for brand evolution and growth

• Build and maintain measurement frameworks that connect brand investments to business outcomes, market impact, and long-term brand equity

• Lead, mentor, and develop a multidisciplinary team of creative professionals, fostering a culture of innovation, collaboration, and creative excellence

• Influence executive stakeholders and cross-functional partners to drive alignment around Geotab’s global brand vision

About You:

You are a visionary brand leader who combines strategic thinking with creative excellence. You understand that great brands are built through strong positioning, compelling storytelling, disciplined execution, and alignment with business goals.

You bring experience leading multidisciplinary creative teams, managing agency relationships, and influencing senior stakeholders across a global organization. You are equally comfortable developing long-term brand strategy and rolling up your sleeves to ensure exceptional execution.

• Proven experience building and evolving global brand strategies, positioning frameworks, and brand identities

• A track record of translating business objectives into differentiated brand narratives and market positioning

• Experience leading creative teams across design, content, campaigns, and brand execution

• Strong understanding of how to measure brand impact and connect investments to business outcomes

• Experience partnering cross-functionally with Communications, Product Marketing, Sales, and executive leadership

• A forward-thinking marketer who actively leverages AI, emerging technologies, and modern marketing tools to increase team effectiveness, accelerate creativity, and build scalable marketing practices.

• Ability to influence without direct authority and build alignment across complex organizations

• Exceptional communication skills with the ability to present and defend brand strategy to senior executives

• Experience managing significant brand budgets and external agency relationships

• A passion for developing talent and creating high-performing, psychologically safe teams

• Open to a hybrid work environment (Oakville/Toronto)

What's In It For You:

• The opportunity to shape the global brand strategy of one of Canada’s most successful technology companies

• A highly visible leadership role with direct influence on Geotab’s next phase of growth and market evolution

• The chance to work at the intersection of AI, data, sustainability, and connected mobility

• The ability to build and lead a world-class brand function within a global organization

• The opportunity to make a lasting impact on how a category-defining technology company is positioned around the world

• Competitive compensation with bonus and comprehensive benefits package