Partnerships Manager

About the Company

Our client makes fully custom Greek apparel. Every chapter gets a personal designer, fast proofs, and on-time delivery, and that approach has served 1,500+ chapters and sold over 1M products since starting out of a garage in 2018. The team takes real pride in its art and in setting trends, not following them. The client is now pushing into direct-to-consumer print-on-demand, where one hit drop can turn into bulk custom orders across campuses.

Role Overview

This is an Affiliate & Partnerships Manager role, on-site in Fayetteville, AR, 5 days a week. The client's biggest growth lever right now is having the right creators in its corner. This person will build the affiliate, influencer, and UGC program from the ground up, finding the people who make the product look and feel like it belongs on every campus and getting them posting consistently. This is a hands-on role with real ownership: running outreach at volume, seeding product, and managing the content pipeline day to day, while bringing the strategy that turns it into a repeatable channel. Twelve months from now, when a new product launches, the client should already know exactly who's going to make it take off. This person is the one who gets them there.

Responsibilities

- Creator outreach at volume: Find, pitch, and sign influencers, affiliates, and micro-creators with a goal of around 10 creators posting about the brand every day.

- Own the affiliate and UGC program: Build the structure behind the program, including commission models, onboarding, briefs, and tracking, so it scales without depending on any one person.

- Product seeding: Get the right product into the right hands at the right time, and turn every send into usable content.

- Posting cadence and content flow: Manage timelines, follow-ups, and deliverables so creator content shows up consistently around launches and drops.

- Creator-led DTC growth: Use TikTok Shop, partnership ads, and whitelisting to turn creator content into revenue, not just reach.

- Creative direction: Shape the ideas, hooks, and trends creators run with so their content feels native to the platform and true to the brand.

- Measure and refine: Track what each creator and campaign drives, double down on what works, and cut what doesn't.

- Bring the plan: Come in with a clear point of view on how to scale this channel and work closely with leadership and the in-office team to execute it.

Who They're Looking For

- Has built or scaled an influencer, affiliate, or UGC program before and can point to the revenue it drove.

- Comfortable doing outreach at high volume and knows how to keep dozens of creator relationships moving at once.

- Understands creator-driven DTC growth, including TikTok Shop and partnership ads, and knows owned social is only part of the picture.

- Naturally creative and self-sufficient, with a strong instinct for what makes content work.

- Balances that creativity with strategy, and can explain the thinking behind their approach.

- Brand or agency background, either works. How they think about the role matters more than where they've done it.

- Based in or willing to relocate to Northwest Arkansas and wants to work in office with the team 5 days a week.