Growth Copywriter

About the Company

Our client is a fast-growing DTC supplement brand built around proprietary absorption technology. The client makes supplements that actually work and makes ads that prove it. The client is in an aggressive growth phase and creative output needs to match that pace. It runs performance creative across Meta, TikTok, Google, and CTV, producing the kind of ads that stop thumbs, hold attention, and convert. This is not a brand copywriting team. This is a performance creative operation.

Role Overview

This is a remote, full-time Growth Copywriter role, reporting to the Director of Performance Creative and SVP of Ecommerce & Growth. This person will own the copy execution across the client's paid social creative pipeline, working directly with the Director of Performance Creative, Director of Brand Marketing, Director of E-commerce, Creative Strategists, and Designers to write high-volume, high-quality paid social ad copy across Meta, TikTok, Google, and other performance channels.

This is a pure execution role, but not a blind one. Creative Strategists build the messaging architecture, persona, funnel stage, claims, objections, and hand over a hypothesis-led roadmap. The job is to take that plan and write copy that's sharper, cleaner, and more compelling than what the brief outlined, while staying inside the persona and message the strategist built. This person is also the one in the room who pushes on how to say something to a specific audience, treating every hook and headline as something to be tested, not just written once and moved past. Partners closely with design to elevate static ad headlines and find messaging that resonates with customers.

Video scripts (AIDA, PASDA etc), and cross-department copy support are secondary functions this person may assist with, but paid social copy is where the majority of time lives.

Responsibilities

- Write paid social ad copy for 10+ concepts per day across Meta, TikTok, Google, and other performance channels, primary text, headlines, and CTAs.

- Partner with Creative Strategists on persona and messaging work, understanding who's being spoken to and why, adjusting tone, angle, and hook style accordingly rather than writing one voice for everyone.

- Partner with the Director of E-commerce to write enticing landers for acquisition leveraging messaging and persona insights.

- Write multiple angles per concept designed to isolate why one hook or headline outperforms another, not just to hit volume.

- Use performance signals (CTR, hook retention, thumb-stop rate) surfaced by the Creative Strategist to inform the next round of copy.

- Collaborate closely with Creative Strategists, designers, and editors to ensure copy is working with the creative, not against it.

- Assist with static ad copy and video script support as needed.

- Support UGC script review and founder-led content as requested.

- Flex into cross-department copy needs as they arise.

- Write compliantly within supplement and wellness advertising guidelines.

- Deliver fast, take feedback well, and iterate without losing quality.

Who They're Looking For

Required

- 2+ years of copywriting experience in a performance marketing or DTC environment.

- A portfolio that includes paid social ad copy, Meta ad copy, hooks, headlines, static copy, or scripts.

- Proven ability to write short, punchy, declarative copy that drives action.

- Demonstrated ability to treat copy as an ongoing test, not a one-off write, comfortable generating variants meant to isolate what's driving performance (this can come from any channel with structured testing, paid social, email subject lines, landing pages, SMS).

- Experience adjusting tone and messaging for different audience segments or personas.

- Comfortable writing at high volume without dropping quality.

- Strong understanding of what makes a hook stop the scroll.

- Ability to write compliantly within brand and regulatory guidelines.

- Highly responsive and able to hit fast daily deadlines.

- Takes creative direction and feedback directly, applies it fast, and moves on.

Strong Bonus

- Experience writing copy for supplement, health, or wellness brands.

- Familiarity with FTC guidelines for testimonials and claims in the supplement space.

- Experience writing UGC scripts or on-camera talent direction.

- Background in email marketing copy.

- Familiarity with Meta Ads Library or TikTok Creative Center for competitive research.

Will Not Move Forward With Copywriters Who

- Have a portfolio built only on brand or long-form content without a direct response focus.

- Cannot demonstrate experience writing paid social ad copy specifically.

- Need extensive back and forth to produce a clean first draft.

You're the Right Fit If

- You can write 10 hooks before lunch and make each one feel distinct.

- You read an ad and immediately know which line is doing the least work.

- You understand that performance copy is not about being clever, it is about being clear.

- You take feedback well, implement it fast, and come back stronger.

- You thrive in a high output environment where the pace is real and the deadlines are daily.

- You are as comfortable writing a three word headline as you are writing a full UGC script.