Director, Ecommerce

About the company:

Our client is a direct-to-consumer nutrition brand looking to build out its ecommerce optimization function.

Role Overview
This is a Head of Ecommerce role owning the performance of the client's direct-to-consumer storefront, with accountability for conversion rate, average order value, and subscription adoption. This person leads the experimentation program, owns site merchandising and the landing page portfolio, and turns customer behavior data into measurable revenue improvement. The role reports to the Chief Marketing Officer.

Responsibilities

Conversion and revenue

• Own conversion rate, revenue per visitor, average order value, and subscription attach rate

• Own the site experience from landing through checkout, including product pages, collections, cart, and post-purchase

• Own upsell, cross-sell, and bundle architecture

Experimentation

• Own the testing roadmap: hypothesis development, prioritization, execution, analysis, and reporting

• Run structured A/B tests with defined success criteria and honest reads

• Maintain a record of what has been tested and what it produced

Landing pages and funnels

• Own the landing page portfolio supporting paid acquisition, from brief through build and measurement

• Own quiz and funnel experiences, including question design and product recommendation logic

• Partner with Creative and Growth so page experience matches ad message

Analytics and insight

• Analyze customer behavior using GA4, heatmaps, session recordings, and funnel analysis

• Identify friction across the shopping journey and prioritize fixes by revenue impact

• Build data-backed business cases for site investment

Platform

• Own the Shopify theme and the ecommerce application stack

• Maintain site speed, accessibility, and technical SEO standards

• Direct external development and CRO partners against a defined roadmap

Who They're Looking For

• 4+ years owning a conversion or ecommerce optimization program for a direct-to-consumer brand

• Deep Shopify Plus experience

• Demonstrated conversion rate and AOV improvement through structured experimentation, with the measurement to prove it

• Fluent with GA4, heatmapping and session recording tools, and A/B testing platforms such as Intelligems or similar

• Strong UX instincts and the ability to specify, review, and QA front-end work

• Able to build landing pages directly or direct a developer to build them

• Supplements, food, or another regulated consumer category preferred