Creative Strategist

About the Company

Our client makes human-grade, evidence-led supplements for dogs, built on the idea that a dog's health is a timeline, not a moment. Its hero product, launched earlier this year and took the brand to an eight-figure run rate. A premium 12-ingredient supplement and the client's first pet food line are next.

The client is part of a larger holding group, with a leadership team from well-known consumer and pet brands.

Role Overview

This is a remote (LATAM) Creative Strategist role. This person will study customers, offers, competitors, performance data, and winning ads, then turn what they find into angles, hooks, scripts, and briefs that editors and media buyers can execute fast. The client's creative leans toward long-form VSLs, AI animation, and mini-movie storytelling over standard UGC, valuing fewer concepts with real intent behind them over sheer volume. The client wants someone who can ideate, not just iterate or imitate.

This role is AI forward. This person will run their own pod of dedicated video editors with a shared graphic designer, measured on concepts launched, hit rate, speed from insight to live ad, and total spend their creatives carry, which is also what the bonus is built on. By day 90, their creatives should be carrying a growing share of account spend.

Responsibilities

- Own the testing roadmap: Build and maintain the creative testing roadmap for Meta so the account never runs out of strong tests.

- Research deeply: Dig into customers, competitors, market trends, and winning ad formats to find angles nobody else is running.

- Concepts with intent: Develop net-new concepts, hooks, scripts, headlines, and primary copy, with a clear reason behind every creative choice.

- Long-form storytelling: Write and structure VSLs, AI-animated spots, and mini-movie ads that hold attention and convert.

- Brief your pod: Lead your own video editors with briefs clear enough to execute without unnecessary back-and-forth.

- Read the results: Review performance with media buyers, figure out why ads win or lose, and iterate on winners before they fatigue.

- Build the system: Create repeatable processes for producing and learning from creative at scale, including a weekly learnings loop.

Who They're Looking For

- Has created ads for supplement, health, or wellness brands. Pet experience is not required.

- At least one ad strategized has spent $200K+ in a single month, and can show it.

- Real experience with VSLs, AI animation, or narrative-driven ads, not only UGC.

- Understands direct response psychology and awareness levels, and writes differently for each one.

- Can tell a strong concept from a polished but ineffective ad, and uses performance data to make creative calls.

- AI is already part of how research, ideation, and production happen, and none of it reads like AI slop.

- Communicates clearly with editors, media buyers, and leadership, and doesn't need constant direction.

- Based in LATAM and comfortable working Eastern or Pacific hours. Brand-side or agency backgrounds both work.