Director of Marketing

We are seeking a Director of Marketing to lead the marketing function for a fast-growing technology company operating across Canada and the United States. This is a senior, hands-on leadership role responsible for developing and executing marketing strategy while building the systems, campaigns, and team needed to support continued growth.

You will oversee brand strategy, digital marketing, content development, sales enablement, and campaign execution. The ideal candidate brings strong experience in SaaS or technology marketing, understands the healthcare or regulated technology landscape, and is comfortable using modern AI-powered tools to improve marketing performance and efficiency.

Working closely with executive leadership, this role will play a key part in building brand awareness, generating demand, and supporting revenue growth across multiple audiences.

Qualifications

• 7–10 years of progressive marketing experience, including leadership experience at the director or senior manager level

• Experience within health technology, digital health, healthcare SaaS, or other regulated technology environments

• Proven track record developing and executing go-to-market strategies and growth campaigns

• Strong expertise in digital marketing, SEO strategy, and paid media management

• Experience marketing to both B2B audiences (providers, businesses) and consumer-facing markets

• Hands-on experience with marketing analytics tools such as Google Analytics, Search Console, and CRM platforms (e.g., Salesforce or HubSpot)

• Experience managing external agencies, freelancers, and marketing partners

• Strong communication, leadership, and cross-functional collaboration skills

Nice to Have

• Experience working in high-growth startup or scale-up environments

• Familiarity with affiliate marketing or partnership-driven growth channels

• Knowledge of digital health, virtual care, or healthcare regulatory environments

What You’ll Do

Marketing Strategy & Brand Leadership

• Develop and execute the overall marketing strategy aligned with company growth objectives

• Define brand positioning, messaging, and visual consistency across markets and audiences

• Build and evolve the company’s voice, content standards, and marketing frameworks

Digital Marketing & Growth

• Own the company’s digital presence including website, SEO strategy, and paid advertising campaigns

• Plan and execute integrated campaigns across digital, social, and email channels

• Monitor campaign performance and optimize marketing initiatives based on analytics and performance data

Content & Sales Enablement

• Lead the development of marketing collateral including pitch decks, brochures, and sales materials

• Develop content strategies across blog, social media, email, and thought leadership channels

• Partner closely with sales and operations teams to support lead generation and conversion

Events, Partnerships & Market Visibility

• Manage the company’s presence at conferences, trade shows, and industry events

• Develop strategic partnerships and marketing initiatives that expand brand reach

• Lead webinars, marketing campaigns, and other programs that drive awareness and engagement

Marketing Operations & Team Leadership

• Implement marketing technologies and AI-powered tools to streamline workflows and improve efficiency

• Track key marketing KPIs including traffic, lead generation, conversion rates, and campaign ROI

• Build and manage a growing marketing team while coordinating with agencies and external partners

Why This Role Is Exciting

• Opportunity to build and lead the marketing function within a high-growth technology company

• High visibility role working closely with executive leadership and cross-functional teams

• Ability to shape brand strategy, growth marketing, and go-to-market initiatives

• Join a fast-moving environment focused on innovation and long-term market impact