CMO

About the Company
A rapidly growing fintech platform that is redefining financial services in Canada, combining innovative technology with user-first solutions. The company has quickly scaled its presence in the market, offering a range of products designed to make managing money smarter, simpler, and more rewarding.

About the Role
As the Chief Marketing Officer (CMO), you will be a key member of the executive leadership team. Reporting directly to the President, you will define and execute a unified marketing strategy to drive brand awareness, customer acquisition, and revenue growth. This is a hands-on, strategic role requiring a leader who blends innovation with marketing excellence.

What you'll be doing:

• Build the Marketing Function: Design and implement a high-impact, data-driven marketing strategy from the ground up, aligned with business objectives and organizational priorities.

• Strategic Leadership: Lead all multi-channel marketing initiatives. Set the vision for reaching target audiences, driving lead generation, and improving customer acquisition and retention. Build and mentor a high-performing marketing leadership team, fostering creativity and excellence.

• Executive Brand Strategy: Oversee brand management and provide strategic direction for brand positioning. Act as a key brand ambassador and ensure consistent messaging across all channels.

• Data-Driven Decisions: Champion a data-driven marketing culture. Use market and customer insights to inform strategic decisions, optimize marketing investments, and deliver measurable business results.

• Cross-Functional Collaboration: Serve as the primary marketing liaison on the executive team. Collaborate with product, sales, and other senior leaders to align marketing strategy with business objectives and go-to-market plans.

• Public Relations and Communications: Act as a spokesperson and build relationships with media and industry stakeholders to shape the brand narrative and secure positive coverage.
  

Who we're looking for:

• Proven success in fast-paced, collaborative environments, managing multiple priorities with ease.

• Experience: 15+ years in strategic marketing leadership, including 10+ years in senior leadership roles. Experience in FinTech or high-growth tech industries is highly desirable.

• Education: Bachelor’s degree in business, marketing, or related field; MBA or advanced degree is a plus.

• Strategic & Analytical Skills: Strong diagnostic abilities and a data-driven mindset, translating market insights into actionable strategies with measurable business impact.

• Leadership & Influence: Exceptional leader capable of inspiring and motivating teams to achieve ambitious goals. Ability to build trust and influence across the organization.

• Adaptability: Flexible, resilient, and able to thrive in dynamic environments with shifting priorities.

What will help you succeed:

• Deep understanding of the Canadian market and financial services landscape.

• Expertise in digital marketing, performance marketing, content, SEO/SEM, and social media.

• Results-oriented professional who takes ownership, prioritizes effectively, and delivers measurable business impact.

• Passion for scaling a company that combines innovation, growth, and excellence.