Senior Growth Marketing Manager

Role Overview

This is a Senior Growth Marketing Manager role, hybrid (3 days/week in office), based in Boston, MA or New York, NY. Our client is looking for a growth marketer who wants to own real channels and see their impact every day. This person will own the relationship with the Google Ads agency, run the DTC affiliate program end to end, own the newsletter channel, and help scale podcast advertising as that channel ramps back up in the next quarter. They will sit on a tight-knit growth team alongside the leads for Meta and Influencer, with the autonomy to shape how each of their channels grows.

This is a great fit for someone who loves operating across multiple channels rather than going deep on just one, is confident holding agencies and partners accountable to results, and is analytical enough to spot what's working (and what isn't) without waiting to be told.

Responsibilities

- Own paid search performance and agency management, optimizing campaigns against ROAS and CAC goals.

- Lead the DTC affiliate and newsletter program, growing high-quality partnerships that drive incremental revenue and customer acquisition.

- Build cross-channel performance reporting and surface insights that inform growth strategy and optimization priorities.

- Test and scale tactics such as copy, landing pages, and CRO as they relate to these acquisition channels.

Who They're Looking For

- 3-6+ years of growth or performance marketing experience (DTC / e-commerce strongly preferred), with level and experience flexing with title.

- Hands-on experience managing paid search / Google Ads, either directly or through an agency, with a demonstrated track record on ROAS/CAC.

- Experience owning at least one of: affiliate program management, email/newsletter marketing, or podcast advertising, ideally more than one.

- Comfortable holding agencies and external partners accountable to deliverables and KPIs.

- Analytical: can pull data, build performance reporting, and translate it into channel decisions without needing a dedicated analyst.

Benefits

- Fully covered medical benefits + dependent contributions.

- Unlimited PTO.

- 401k with up to 4% match.

- "Work from Anywhere" bank.

- Wellness stipend for health & fitness.

- Commuter benefits.