Fractional Influencer/Affiliate

About the Company

Our client exists to inspire greater wellness through simple acts, believing comfortable compression socks can be one of those acts, built for people who want an effortless way to feel better every day. The approach is built around three ideas: comfort-first compression innovation, an expansive range of sizes and styles designed for all people, and a customer-experience centered focus.

Role Overview

Our client is looking for a fractional, contract Affiliate and Influencer Program Lead, engaged through the end of 2026 with an option to extend into H1 2027. The objective is to design and launch v1 of an affiliate and influencer program that starts contributing revenue in Q1 2027.

Scope of Work

1. Strategy (weeks 1 to 3)

- Channel mix recommendation (editorial vs. social vs. both).

- Target partner list.

- Commission and payout structure.

- Attribution and dedupe rules against paid media.

- Platform recommendation (Impact, ShareASale, Rakuten, or similar).

- Budget and revenue model for Q1 2027.

2. Build (weeks 3 to 6)

- Platform setup.

- Tracking and attribution QA against Meta and Google.

- Partner outreach and onboarding.

- Creative and landing page briefs to the in-house designer.

- Contracts and rate cards.

- Reporting dashboard.

3. Launch (weeks 6 to 12)

- First partners live in January.

- Q1 and Q2 gift guide placements where timing allows (Valentine's Day, Mother's and Father's Day, etc.).

- Weekly performance reporting.

Team and Agencies

This person works with the in-house designer and programmer, coordinates with the paid acquisition lead on attribution, and brings in any affiliate network, PR, or creator agency needed to stand up v1. Agency and platform costs are the client's, approved in advance.

Time and Timeline

About 15 to 20 hours per week for roughly 10 to 12 weeks.

Ideal Profile

- Has built an affiliate or influencer program from zero at a DTC brand.

- Has solved attribution against paid media.

- Can own vendor and partner relationships without a team under them.