Director/Head of E-Commerce

About the Company

Our client creates elevated essentials for women who value style, quality, and ease. It designs thoughtfully crafted wardrobe staples that feel modern, effortless, and built to last. As the brand continues to grow, it is looking for a Director of E-Commerce to lead its direct-to-consumer digital business and deliver an online shopping experience as considered as the clothes themselves.

Role Overview

This is a Director/Head of E-Commerce role based in New York, NY (4 days in office, 1 remote). The client is seeking an analytical, customer-obsessed Director of E-Commerce to join a growing team, reporting to the head of marketing. This person will own the performance of the client's site, leading site reporting and analytics, merchandising, lifecycle marketing, and the digital customer experience, all while turning data into decisions that drive traffic, conversion, retention, and revenue.

This is a hands-on role that blends strategy with execution. The ideal candidate is equal parts analyst, merchant, and customer experience champion, comfortable building reporting from the ground up, prioritizing a site roadmap, partnering across teams, and making sure the site reflects the brand with excellence.

Responsibilities

- Site performance and CRO: Own conversion end to end on Shopify Plus, analyzing the funnel from landing page through checkout and prioritizing fixes across navigation, search, product discovery, PDPs, cart, and checkout.

- Testing and site roadmap: Own the site roadmap and A/B testing program, from pop-ups and cross-sell to upsell and AOV, and identify and implement the tools (heatmapping, testing, recommendations) needed to do it well.

- Merchandising: Run homepage, collection, PLP, and PDP sequencing, top-nav strategy, and inventory-aware product placement across a growing catalog, and put the processes in place to merchandise it at scale.

- Inventory and promotions: Use sell-through and product performance data to inform replenishment and markdown decisions, and own the e-com calendar for launches, drops, and promotions, including projecting and recapping margin impact.

- Lifecycle marketing: Own email and SMS in Klaviyo and Attentive, taking segmentation to the next level, optimizing flows (welcome, browse and cart abandonment, post-purchase, winback), running campaigns, and growing the list.

- Retention and LTV: Implement a more rigorous approach to retention and lifetime value, using cohort and propensity analysis to grow repeat purchase rate and inform non-paid acquisition, in partnership with operations and CX on fulfillment, returns, and customer feedback.

- Reporting and analytics: Own a centralized view of e-com performance covering traffic, conversion, AOV, revenue, sell-through, returns, and new vs. returning customers, make sure tracking and tagging are accurate, and present weekly and monthly recaps with clear recommendations.

- Site health and content: Keep the site fast, accurate, and on brand, overseeing QA, product imagery and copy, sizing and fit info, and on-site SEO with marketing and creative.

- Vendors and programs: Manage Shopify apps, dev partners, and agencies, evaluate new tools, and run any site rebuild end to end, setting the requirements and the bar for the experience.

Who They're Looking For

- 6 to 8 years in e-commerce at DTC brands, having owned the full e-com stack (site, CRO, merchandising, and email/SMS) rather than a single channel.

- Hands-on Klaviyo experience: has built segmentation and flows personally, launched campaigns, and reported on their revenue. Attentive or other SMS experience is a plus.

- Analytically rigorous. Builds their own dashboards (GA4, Shopify analytics, Looker Studio, or similar), knows the numbers cold, and can defend every recommendation with data.

- Strong Shopify (ideally Shopify Plus) experience and a track record of measurably improving conversion and AOV.

- Has merchandised a catalog of at least 50 SKUs, understands inventory, sell-through, and margin, and has the aesthetic judgment to make good product placement calls. Fashion, luxury, or contemporary experience is a plus.

- Has worked at a startup or on a small, entrepreneurial team and does their best work without layers of support around them.