Director of E-Commerce

About the Company

Longevity supplements are a $6B+ U.S. market, and autophagy, the body's natural cellular renewal process, is its fastest-growing corner. No consumer brand owns it yet, and our client launched in early 2026 to change that. It already holds the #1 organic search ranking for the category's core term with fast month-over-month growth and a rising subscriber base.

The client's edge is science. It is one of only a handful of longevity supplements backed by a randomized clinical trial with a peer-reviewed 24-week study showing a 32% rise in a key biomarker. The team comes from leading nutraceutical, consumer goods, and research institutions.

Role Overview

This is a remote Director of E-Commerce role, reporting to the CEO. This person will own and scale revenue across Amazon and Shopify, building the leading brand in its category. They'll own e-commerce growth end to end, with DTC and Amazon as the first priority. They set channel strategy, drive acquisition, conversion and retention, and turn performance data into profitable growth plans. This is a ground-floor role building the growth engine for a new category.

Responsibilities

- Amazon end to end: Own listings, A+ and Brand Store, SEO, reviews, Sponsored Ads to TACoS and ROAS targets, FBA inventory, Subscribe & Save and brand protection.

- DTC growth and P&L: Own revenue, CAC, LTV, contribution margin and subscription retention for the Shopify store.

- Conversion and retention: Drive landing-page testing, offers, bundling and checkout optimization on Shopify, and grow LTV through email, SMS, loyalty and win-back programs.

- Planning and analytics: Build the growth plan, budget and channel mix, own cross-channel dashboards and attribution, and report KPIs to the CEO.

First 90 Days

Audit DTC and Amazon performance and present a prioritized 12-month growth plan, land early wins in Amazon conversion and paid-media efficiency, and stand up a weekly KPI dashboard across all channels.

First Year

Hit agreed DTC and Amazon revenue targets at or better than target CAC and TACoS, raise subscriber retention and LTV, close the first priority retail or wholesale accounts with a repeatable sell-through program, and support the launch of a second product format.

Who They're Looking For

- 10+ years in e-commerce, sales or growth, including 5+ years leading Amazon and DTC at director level or above.

- A proven record scaling a consumer brand on DTC and Amazon, with measurable results in revenue, CAC, ROAS/TACoS and retention.

- Direct experience in supplements, nutraceuticals, longevity or health and wellness.

- Hands-on with Amazon Seller Central and Ads, Shopify, and tools like Klaviyo and Recharge.

- Strong with models and unit economics, and comfortable making calls from data.

- Working knowledge of FTC and FDA rules for supplement claims.

- Bonus: has scaled a science-backed longevity brand, launched a clinically studied product, or run international Amazon marketplaces.

- A self-starter who is as ready to rewrite a listing or ad as to build the annual plan, and thrives on lean budgets and early-stage pace.

This role is ideal for a hands-on e-commerce leader who wants to build the brand that owns its category from the ground floor.

Compensation

Competitive base salary plus a performance bonus tied to revenue and profitability goals, with equity eligibility.

The client is an equal opportunity employer and welcomes applicants of all backgrounds, and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected characteristic.