Creative Strategist

About the Company

Our client is a direct-to-consumer telemedicine brand at the forefront of the next era of healthcare and wellness. Founded in 2021, the client has built its own proprietary clinical and operational tech stack, partnering directly with doctors and pharmacies to deliver legitimate, doctor-prescribed treatments to over 300,000 patients. The client is positioned at the leading edge of longevity, proactive healthcare, and the rapidly expanding peptide category. Unlike typical e-commerce operations selling ineffective supplements, the client provides authentic, prescribed healthcare solutions that deliver real results to customers.

Role Overview

This is a remote Creative Strategist role. This person will report directly to the Head of Growth and own the performance creative pipeline end to end. The client has spent the last 60 days consolidating customer data, building out an AI-assisted creative production system, and locking in an external creative production agency capable of handling 30 to 40 briefs at a time. The playbook is built, and the client is looking for the right player to throw gas on the fire. This person sits at the helm of this engine, translating raw data into winning concepts, holding the agency partner accountable, and continuously scaling customer acquisition across the client's two hero products. Managing a monthly budget of $3M to $5M across Meta and other platforms, they will scale proven playbooks and originate fresh, high-converting creative concepts as the client launches into new product lines.

Responsibilities

- Creative Strategy: Develop and execute high-converting direct response concepts that target specific buyer personas and drive customer acquisition at target CPA.

- Agency Leadership: Oversee the consolidated external creative production agency, managing 30 to 40 active creator briefs at a time and holding the quality bar that wins on Meta.

- Data Analysis: Analyze creative performance directly inside the Meta ad account. Identify winning hooks, kill underperformers, iterate on what scales, and minimize ad fatigue.

- AI Integration: Leverage the client's proprietary AI-assisted production system to streamline brief generation, creative QA, and throughput.

- Concept Origination: Brainstorm and launch novel creative concepts to support product expansion as the client scales into new categories.

Who They're Looking For

- Proven track record of designing high-converting performance creative that scales in a high-growth direct-to-consumer environment.

- Proficient in AI image and video generation tools (Midjourney, Runway, ComfyUI, Higgsfield, Sora, or equivalent), and expected to detail their stack in the application.

- Deep background in direct response advertising. Telemedicine, health, or wellness brand experience is strongly preferred.

- Can pull winning patterns directly from a Meta ad account, identifying scaling creatives, fatigue signals, and the levers that drive new customer acquisition at acceptable CAC. Data, not opinion, drives their creative decisions.

- Thrives in a high-autonomy, remote-first, performance-driven environment where results are rewarded and ownership is expected.

- Skilled at managing external production agencies and freelance networks to deliver high-quality assets on tight timelines.

What They Won't Do

- Manage media buying (handled separately by the growth team).

- Hand-design every asset (handled by the production agency, though as a strong creative director, they should be capable of jumping in on a one-off if a brief is at risk).

- Manage direct reports day one, the team grows as performance scales.